Iuri Shubladze

IURISH NYC is a high-end luxury fashion & Lifestyle house founded by visionary designer Iuri Shubladze. Born from a deep passion for artistry and craftsmanship, the brand embodies a bold yet refined aesthetic that transcends traditional boundaries. Specializing in unisex fashion, luxury bags and accessories, and custom home décor, IURISH NYC merges timeless elegance with cutting-edge innovation.

At the heart of every creation is a dedication to exceptional quality and unique design. Iurish Shubladze meticulously selects the finest fabrics, premium leathers, and a curated range of rare and unexpected materials to craft pieces that are as distinctive as they are sophisticated. Whether it’s a statement coat, a sculptural handbag, or a bespoke home accent, each piece tells a story of individuality, intention, and impeccable taste.

More than a brand, IURISH NYC is a lifestyle—an immersive experience where fashion, art, and design coalesce into luxurious expressions of identity.

Welcome to the world of IURISH NYC—where bold meets beautiful, and luxury is redefined.