Iuri Shubladze

IURISH NYC is a high-end luxury fashion & Lifestyle house founded by visionary designer Iuri Shubladze. Born from a deep passion for artistry and craftsmanship, the brand embodies a bold yet refined aesthetic that transcends traditional boundaries. Specializing in unisex fashion, luxury bags and accessories, and custom home décor, IURISH NYC merges timeless elegance with cutting-edge innovation.

At the heart of every creation is a dedication to exceptional quality and unique design. Iurish Shubladze meticulously selects the finest fabrics, premium leathers, and a curated range of rare and unexpected materials to craft pieces that are as distinctive as they are sophisticated. Whether it’s a statement coat, a sculptural handbag, or a bespoke home accent, each piece tells a story of individuality, intention, and impeccable taste.

More than a brand, IURISH NYC is a lifestyle—an immersive experience where fashion, art, and design coalesce into luxurious expressions of identity.

Welcome to the world of IURISH NYC—where bold meets beautiful, and luxury is redefined.

ABOUT THE ARTIST
Iuri Shubladze is a New York-based American fashion designer, mixed media artist, and painter, originally from Tbilisi, Georgia. Known for his high-end, handmade accessories and unisex fashion collections, Iuri combines rich materials like suede and leather with antique hardware and bold imagery to create unique pieces that celebrate individuality and personal style.

He graduated magna cum laude in Fashion Design from the Fashion Institute of Technology and studied international fashion design at Politecnico di Milano in Italy. He also holds a master’s degree in science from Georgian Technical University. Early in his career, he worked under haute couture designer Ralph Rucci before launching his own label, Iuri Shubladze, Inc., in 2013.

His work has appeared in British Vogue, GQ, Life Magazine London, and the photography book An Embarrassment of Riches. His designs have been showcased during New York and Paris Fashion Weeks, and sold at Henri Bendel, Tranoï, and VOID trade shows. Exhibitions include solo shows at RePopRoom and Agora Gallery in NYC.

Currently, Iuri continues to build new collections through fashion and art. His work is available at select Fashion Week events or by appointment at his private New York studio.